This Privacy Policy describes how Mazillo Ltd. (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information
Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Purpose of collection: to load the Site accurately for you, to perform analytics on Site usage to optimize our Site, and to show you relevant Mazillo adverts as you browse the web
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our processor Shopify and other marketing and behavioural advertising service providers who help us market our business

Order information
Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify, third-party payment provider Stripe & fulfilment centre Tradefy (Kriliya Ltd).

Customer support information
Examples of Personal Information collected: Name and contact details such as email address, telephone number and delivery address, purchase information/history.
Purpose of collection: to provide customer support.
Source of collection: collected from you.

Minors
We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
- Kriliya Ltd (Tradefy fulfilment): They process your name, address and other contact details in order to process and dispatch your skincare order on behalf of Mazillo Ltd.
- Stripe Inc: As a third-party payment provider, they process your payment method information (such as credit or debit card number, or bank account information), purchase amount, date of purchase, and in some cases, some information about your purchases. You can read more about how Stripe uses your Personal Information here: https://stripe.com/en-gb-bg/privacy
- Omnisend - an online marketing platform which we use to manage our customers communication preferences and create and distribute our E-newsletters. They may process your name, email address, address, telephone number as well as receive data about your participation in social media websites. You can read more about how Omnisend uses your Personal Information here: https://www.omnisend.com/privacy/
- Yotpo - eCommerce marketing platform offering solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. They may process your name, email address and other contact details for your orders. You can read more about how Yotpo uses your Personal Information here: https://www.yotpo.com/privacy-policy/
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- Facebook - We share cookie data - hashed email, browsing data, transaction data. Opted in customer data has also been uploaded into Facebook. We share this information for advertising purposes, mainly retargeting and profiling of data to create insights and lookalikes to serve more relevant advertising on Facebook platforms. In addition, our website uses social plugins ("plugins") for Facebook. The plugins are identified with a Facebook logo or with "Facebook Social Plugin." If you access a web page on our website which includes such a plugin, your browser establishes direct connection with the Facebook servers. The content of the plugin is sent from Facebook directly to your browser and then integrated in the website. The integration of plugins provides Facebook with the information that you have accessed the corresponding page on our website. If you are logged on to Facebook your visit can be assigned by Facebook to your Facebook account. If you interact with the plugins, by for example using the "Like" button or by adding a comment, the corresponding information will be sent from your browser directly to Facebook where it will be stored. The purpose and scope of data collection and further processing and use of data by Facebook and your rights and data privacy setting options in this regard are detailed in Facebook's own privacy policy. If you do not wish Facebook to collect information about you via our website you must logout from Facebook before going to our website. You can read more about how Facebook uses your Personal Information here: https://www.facebook.com/privacy/explanation.
- Pinterest - we might share a list of customer email addresses and other relevant information with Pinterest for the purpose of targeted advertising. In addition, we employ certain subpages of Mazillo as social plugins for Pinterest. By activating the plugin and using ‘Pin It’ button, your page visit is linked to your Pinterest board and shared with other users. This data is transmitted to Pinterest, Mazillo receives this data which we use via Pinterest.

For more information, please refer to Pinterest privacy policy here: https://policy.pinterest.com/en/privacy-policy⠀For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
- Facebook - https://www.facebook.com/settings/?tab=ads
- Google - https://www.google.com/settings/ads/anonymous
- Pinterest - https://help.pinterest.com/en/article/personalization-and-data
- Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”) or the United Kingdom, we process your personal information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making
If you are a resident of the EEA or the United Kingdom, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Your rights

GDPR
If you are a resident of the EEA or the United Kingdom, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us by emailing contact@mazillo.com.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

We use the following cookies to optimize your experience on our Site and to provide our services:
- cookies necessary for the functioning of our website
- cookies for reporting and analysis purposes

We may also use third party cookies (such as Google Analytics) to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions. We may use third party companies to provide advertising services and/or to collect certain information when you visit and interact with our website. These third-party companies may collect and use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visit to this website [and/or other websites] to provide advertisements about goods and services likely to be of greater interest to you. These third-party companies may use cookies and other technologies to recognise your browser to collect and record information about your web surfing activity including your activities on this website.

You may visit the European Interactive Digital Advertising Alliance at http://youronlinechoices.eu/ to learn more about interest-based advertising, or to opt out of receiving advertisements tailored to your interests on your browser, from their respective members and participants.

As we’ve explained above, cookies help you to get the most out of our websites. Please remember that if you do choose to disable cookies, you may find that certain sections of our website do not work properly.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@mazillo.com.

Last updated: 01 December 2021